Music with a purpose?

I heard a new song on the radio today. At first listen, I didn't give it much thought. But it was catchy, so I figured I would look it up, and I found this video (Handlebars by Flobots).
It's one of those songs/videos that has you thinking (and a bit uncomfortable) by the end. I think that's good for people, so I'm sharing. Give it a watch, if you get a minute.

Note: The first link is the radio edit, the second is the video I liked.